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Jeff and Vicki quickly fell in love with the camaraderie of the small, but remarkably supportive winemaking community. Now, the Washington wine industry has grown to over 300 wineries and 30,000+ acres of winegrapes, but the Washington industry still maintains its solidarity.

Along the way, there have been a few changes. In 1998 Jeff’s brother Bill retired. That same year a new wine production facility was built on the vineyard that greatly centralized all aspects of the winemaking process. In 2001, Jeff’s daughter and son-in-law, Katie and Marc Nelson, joined the family business. Marc manages the vineyard along with the organic cherries, potatoes, melons, corn and alfalfa. Katie does the bookkeeping for the farm and is the Branding Coordinator for the winery.

In 2012, as things in the business and wine industry continued to evolve, the family decided it was time to implement a comprehensive brand audit. They believe that in order to remain competitive in an ever-changing industry, it is important to keep in touch with those who support your brand. It was through this communication with consumers, media and trade that the decision was made to change the brand name from Gordon Brothers to Gordon Estate.